Privacy Policy

Last updated: July 17, 2025

This Privacy Policy explains how House of Spells (the "Site") collects, uses, and shares your personal information when you visit or make a purchase from houseofspellsshop.co.uk.

What Information Do We Collect?

When you visit the Site, we automatically collect certain information about your device. This includes details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also gather information about the specific web pages or products you view, the websites or search terms that referred you to our Site, and how you interact with the Site. We call this automatically collected data "Device Information."

We collect Device Information using the following technologies:

• Cookies: These are small data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org.
• Log Files: These track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: These are electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. We refer to this information as "Order Information."

In this Privacy Policy, "Personal Information" refers to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information we collect to:

• Fulfil any orders placed through the Site (this includes processing your payment, arranging shipping, and providing invoices or order confirmations).
• Communicate with you.
• Screen orders for potential risk or fraud.
• Provide you with information or advertising related to our products or services, in line with your preferences.

We use the Device Information we collect to:

• Help us screen for potential risk and fraud (especially your IP address).
• Improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example:

• We use Grozeo to power our online store. You can learn more about how Grozeo uses your Personal Information here: https://grozeo.com/privacy-policy .
• We use Google Analytics to understand how our customers use the Site. You can learn more about how Google uses your Personal Information here: https://www.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.¹

You can opt-out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads³
• Google: https://www.google.com/settings/ads/anonymous⁴
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

Do Not Track

Please note that we do not change our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.

Your Rights (European Residents)

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the information provided below.

Please note that if you are a European resident, we are processing your information to fulfil contracts we might have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests listed above. Also, be aware that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will keep your Order Information for our records unless and until you ask us to delete this information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@houseofspellsshop.co.uk or by mail using the details below:

House Of Spells

[Re: Privacy Compliance Officer]

Alohomora Ltd., 69-71 Charing Cross Road, London, United Kingdom, WC2H 0NE